One of the Worlds best known business publications - Forbes Magazine - just published on online article titled "How Important Are Customer Reviews For Online Marketing?"
To read the full article CLICK HERE, otherwise the overview is below...
The article says..."It’s no secret that online reviews can be significant, but just how important are they to a marketing campaign? Can they really make or break a sale?"
According to a survey by BrightLocal, "88 percent of consumers trust online reviews as much as a personal recommendation" — which means that not offering user reviews (or ignoring them as a potential marketing opportunity) is like alienating 88% of your buying population, by not giving them the information they want to help them make their buying decisions. The BrightLocal survey also showed that "the importance of consumer reviews to buying decisions is increasing every year."
The Survey also highlighted the point that "... the presence of bad reviews can also have a positive effect on your conversion rate. A blend of good reviews and bad reviews shows that you aren’t trying to hide anything, and makes the good reviews seem more sincere."
The article concludes "Yes, online reviews are tremendously important. Not only are they critically important to a vast majority of online shoppers, they’re also responsible for securing your online visibility in organic search rankings, and as they increase in importance and more competitors start doing more to encourage customer reviews, your involvement is only going to become more necessary."